Free! Why $0.00 Is the Future of Business - article from Wired Magazine

THE LAND OF FREE IN BUSINESS...

After reading the article "Free! Why $0.00 Is the Future of Business" from Wired Magzine, we can notice two different period of the land of free. Compagnies are offering goods or services for free but behind this "free concept", they are selling us items, that are essential, very expensive. Obviously, it is easy to make profit and not to lose money.
Then Internet area arrived. Now, we have a lot of possibilities to get services for free like it is proposed by Google.

Regarding my example, I choose the fashion brand : Esprit.
The brand send for free the items bought by people and also the return of the items is free, if the items don't fit.
The brand can make a lot of profit thanks to this free system of delivering and returning.
First, Esprit can increase a little bit the price of its items compared to shops.
The second aspects, it can attract a lot of visitors on the website and it can make also a lot of money.
By providing this free system of delivering-returning for free, people are going to buy more because they know that if it doesn't fit, they will return their items for free.
Moreover, it is better to sale a few things to a lot of people than selling a lot of things to a few people. I think it brings back more money.
Moreover, the customer save money because he saves time so both of the company and customer make profit.
Have a look on : http://www.esprit.fr/

Another example : the free system to attract people.
For example, we are now on the era of digital camera but sometimes it is nice to have some pictures on paper.
In order to attract people, websites are offering a certain amount of developped photos for free and then people have to pay for the next developpement.
The free system is also a good marketing concept to make people buy.
In both parts, everybody make profits. The company on line, because it attracts more and more customer and also it offers a large choice of goods. The customer save time and he is having his picture faster and can choose how he can have them : like a book, on a t-shirt...
Have a look on this link : http://www.photoways.com/