A new way to do sport...
lundi 29 juin 2009
vendredi 26 juin 2009
The Long Tail
After reading the article on the Long Tail concept from the Magazine Wired, (http://www.wired.com/wired/archive/12.10/tail.html?pg=2&topic=tail&topic_set=) we can learn a lot about it.
The question was "Does the Long Tail Concept fit in the "customer in charge" environment?
I would say yes, it does and for several reasons.
First of all, the recommandations on websites like Amazon.com from internet users. People can buy items but they can also make comments about their feeling about items they already bought and used. (line 9)
Then, thanks to the Long Tail concept, it allows people to discover more and more cultural "products". At the end, people will be happy of what they saw on these websites, they will buy and give their opinion it. (line 20-21).
The Long Tail concept has also an advantage on the physical space wich surrounds us. There is much more room on these websites so people to present cultural "products". It is a new market for customer and they want to discover more and more and try new items even if it is not a mainstream music or a bestseller for a book. On these website, everything has a chance even a small one. (line 84)
In the same idea, the choice is so important that there is no mass market effect.
We are guided by our feelings and by we can read about items. (line 273-274).
Nevertheless, even if we are guided or influenced by others or by recommandations, we still have the choice to follow or not.
Another important part, it allows people to rediscover old songs that some people were looking for ages and thanks to the Long Tail concept, they finally found them. The customer in charge is playing his rule! (line 110)
Tthe Long Tail concept is well organised. As we said in E-Business Class, there are not market segment on line like off line. On line, we are characterised by what we like and the Long tail concept fits in with this theory, it allows people to be "customer in charge". (line 151).
Finally, the price.
Perhaps, 99 cents is a bit expensive to download songs, above all when we know that we can download for free.
On the other hand, we are not in the illegality and maybe it is the price for songs that we can't find anywhere else. So, if people really want this songs, he will find that 99 cents is not expensive because otherwise, he will not have it.
To conclude, the Long Tail concept is an amazing market where everybody can find something and where the people can buy and recommend.
The question was "Does the Long Tail Concept fit in the "customer in charge" environment?
I would say yes, it does and for several reasons.
First of all, the recommandations on websites like Amazon.com from internet users. People can buy items but they can also make comments about their feeling about items they already bought and used. (line 9)
Then, thanks to the Long Tail concept, it allows people to discover more and more cultural "products". At the end, people will be happy of what they saw on these websites, they will buy and give their opinion it. (line 20-21).
The Long Tail concept has also an advantage on the physical space wich surrounds us. There is much more room on these websites so people to present cultural "products". It is a new market for customer and they want to discover more and more and try new items even if it is not a mainstream music or a bestseller for a book. On these website, everything has a chance even a small one. (line 84)
In the same idea, the choice is so important that there is no mass market effect.
We are guided by our feelings and by we can read about items. (line 273-274).
Nevertheless, even if we are guided or influenced by others or by recommandations, we still have the choice to follow or not.
Another important part, it allows people to rediscover old songs that some people were looking for ages and thanks to the Long Tail concept, they finally found them. The customer in charge is playing his rule! (line 110)
Tthe Long Tail concept is well organised. As we said in E-Business Class, there are not market segment on line like off line. On line, we are characterised by what we like and the Long tail concept fits in with this theory, it allows people to be "customer in charge". (line 151).
Finally, the price.
Perhaps, 99 cents is a bit expensive to download songs, above all when we know that we can download for free.
On the other hand, we are not in the illegality and maybe it is the price for songs that we can't find anywhere else. So, if people really want this songs, he will find that 99 cents is not expensive because otherwise, he will not have it.
To conclude, the Long Tail concept is an amazing market where everybody can find something and where the people can buy and recommend.
mercredi 17 juin 2009
How to travel differently?
In this article, i suggest to travel differently.
Back to nature with different formula in France or abroad.
These formula are not new.
On the other hand, I think it is necessary to remind that sometimes tourism can be harmful and it is possible to travel without damaging.
Almost all these websites are offering luxury hospitality so it is difficult to believe that they are protecting the environment. Nevertheless let's see!
Some of these travels are expensive, I agree, but if you can do it, I think it worth it!
Hope you will enjoy visiting these websites.
Escape and Live!
In France : staying in a tree house for a few days :
Golfo Dulce Lodge -
Costa Rica
Hotel Rural Tamahuche -
Back to nature with different formula in France or abroad.
These formula are not new.
On the other hand, I think it is necessary to remind that sometimes tourism can be harmful and it is possible to travel without damaging.
Almost all these websites are offering luxury hospitality so it is difficult to believe that they are protecting the environment. Nevertheless let's see!
Some of these travels are expensive, I agree, but if you can do it, I think it worth it!
Hope you will enjoy visiting these websites.
Escape and Live!
In France : staying in a tree house for a few days :
Nowdays, one of our main concern is to take care of our environment.
So, here there are some suggestions to travel while protecting our Earth.
So, here there are some suggestions to travel while protecting our Earth.
Golfo Dulce Lodge -
Costa Rica
Hotel Rural Tamahuche -
Spain
Another website : http://www.origins-lodge/
Travel on the the Nile
Another website with a very engaging title :
I hope I gave you the envy to travel differently!
samedi 13 juin 2009
vendredi 12 juin 2009
Free! Why $0.00 Is the Future of Business - article from Wired Magazine
THE LAND OF FREE IN BUSINESS...
After reading the article "Free! Why $0.00 Is the Future of Business" from Wired Magzine, we can notice two different period of the land of free. Compagnies are offering goods or services for free but behind this "free concept", they are selling us items, that are essential, very expensive. Obviously, it is easy to make profit and not to lose money.
Then Internet area arrived. Now, we have a lot of possibilities to get services for free like it is proposed by Google.
Regarding my example, I choose the fashion brand : Esprit.
The brand send for free the items bought by people and also the return of the items is free, if the items don't fit.
The brand can make a lot of profit thanks to this free system of delivering and returning.
First, Esprit can increase a little bit the price of its items compared to shops.
The second aspects, it can attract a lot of visitors on the website and it can make also a lot of money.
By providing this free system of delivering-returning for free, people are going to buy more because they know that if it doesn't fit, they will return their items for free.
Moreover, it is better to sale a few things to a lot of people than selling a lot of things to a few people. I think it brings back more money.
Moreover, the customer save money because he saves time so both of the company and customer make profit.
Have a look on : http://www.esprit.fr/
Another example : the free system to attract people.
For example, we are now on the era of digital camera but sometimes it is nice to have some pictures on paper.
In order to attract people, websites are offering a certain amount of developped photos for free and then people have to pay for the next developpement.
The free system is also a good marketing concept to make people buy.
In both parts, everybody make profits. The company on line, because it attracts more and more customer and also it offers a large choice of goods. The customer save time and he is having his picture faster and can choose how he can have them : like a book, on a t-shirt...
Have a look on this link : http://www.photoways.com/
After reading the article "Free! Why $0.00 Is the Future of Business" from Wired Magzine, we can notice two different period of the land of free. Compagnies are offering goods or services for free but behind this "free concept", they are selling us items, that are essential, very expensive. Obviously, it is easy to make profit and not to lose money.
Then Internet area arrived. Now, we have a lot of possibilities to get services for free like it is proposed by Google.
Regarding my example, I choose the fashion brand : Esprit.
The brand send for free the items bought by people and also the return of the items is free, if the items don't fit.
The brand can make a lot of profit thanks to this free system of delivering and returning.
First, Esprit can increase a little bit the price of its items compared to shops.
The second aspects, it can attract a lot of visitors on the website and it can make also a lot of money.
By providing this free system of delivering-returning for free, people are going to buy more because they know that if it doesn't fit, they will return their items for free.
Moreover, it is better to sale a few things to a lot of people than selling a lot of things to a few people. I think it brings back more money.
Moreover, the customer save money because he saves time so both of the company and customer make profit.
Have a look on : http://www.esprit.fr/
Another example : the free system to attract people.
For example, we are now on the era of digital camera but sometimes it is nice to have some pictures on paper.
In order to attract people, websites are offering a certain amount of developped photos for free and then people have to pay for the next developpement.
The free system is also a good marketing concept to make people buy.
In both parts, everybody make profits. The company on line, because it attracts more and more customer and also it offers a large choice of goods. The customer save time and he is having his picture faster and can choose how he can have them : like a book, on a t-shirt...
Have a look on this link : http://www.photoways.com/
mardi 9 juin 2009
Welcome to my blog !
This blog is used for my coursework and lessons in E-Business but also for information about travels and hospitality, all kind of interesting and useful information.
Please, if it doesn't fill up at least one of these criteria, don't post anything on the blog.
Thank you for your understanding and hope you will enjoy reading.
Inscription à :
Articles (Atom)