Globalise InnoCentive

- Make the Internet page more visual and explicative
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.

Conserve

Conserve is a NGO which put in place a recycling system of plastic which come from the shanty town's dump in New Delhi, India. This plastic rebirth in new fashion items. This NGO employ a lot of people from the shanty town and help for the protection of the environmemt.

Beyond innovation for the recycling of the plastic, it is a human engagement. Technology and business are serving the poorest people.
New technology like internet is not really used for innovation but more for communication, to make the organisation known worldwide, to inform the future customer where to buy items.
The new technology is more in the process of recycling plastic.

The model of innovation is not really on line, it's more off line but it use on-line services without which, Conserve couldn't work.

This items are sold in the US and in Europe.
By buying these products, customers have the impression to protect environment, in a way, and to help people in India.
These customers are always looking for something new and original, something that they can't find everywhere.
These products have added value because there are creating by a NGO which protect environment and help people.

Regarding partners and designers, more than suppliers, it is a challenge for them. They have to imagine, to design and to make items which are looking good and saleable, which fit which expectations of customers in the US and in Europe.

Anita Ahuja and her husband, funder of the NGO took up the challenge of cleaning the dump in New Delhi in 1998. Thanks to a British engineer and her husband who is also an engineer, they found a process of recycling plastic without adding non natural product. Then, thanks to a designer, they draw items.
Also it respects, article 23 of Human Rights.
It is also a challenge for Anita because she has to convince people to buy these products which come from a dump; communication on the product and the organisation is very important.

The revenu sources are coming from these items sold ouside of the country but it is not easy because there are a lot of taxes to pay.
This NGO has competitors but outside of the country. It exists another NGO in Africa which recycle plastics as well : http://www.quiditmieux.org/ in Benin.

This model is completely sustainable because it takes care of the environment and also help families from the shanty town to live a bit better.
It would become more and more durable because Anita has a lot of ambition and would like to expand the organisation.

Unfortunately, it would not be so easy because as a NGO, they have to respect rules which slow down the development.
If she wants to expand maybe, it would be necessary to be a real compagny instead of being a NGO.

To know more about Conserve :
http://www.conserveindia.org/
Jean Paul Moiraud's blog
http://www.aujourdhuilinde.com/
http://www.routard.com/
http://www.france3.fr/ , TV programm "Faut pas rever" on the 19th July 2009
http://www.article23.com/